BAM Questionnaire

(Brand Video series)

Name

First Name

Last Name

BRAND ANALYSIS AND MESSAGING CLARITY

Tell us a little bit more about you. What's your background? How does that relate to your business, brand, or non-profit?

What are some of your personal passions? And, how do those passions tie into your business and where you're at today?

How and Why did you start your company?

What are your company's Mission & Vision statements?

How would you describe your brand or business in 1-3 sentences?

Do you have a Branding guide and logos? Please share those with us.

(Fonts, colors, graphics, etc)

CONTENT CREATION WITH STRATEGIC DIRECTION

Describe your VIDEO SERIES in 1-3 sentences?

Who is the ideal audience for your VIDEO SERIES?

List 12 subjects you could see being covered in the Episodes.

(People, Places, Events, Topics, etc)

What are your top 3 Episode ideas?

(People, Places, Events, Topics, etc.)

Are there any reference videos or styles you admire or want to avoid?

Please, insert links below

Music: Are there any reference songs inline with your brand/vibe?

Please, insert names or links below

What do you want people to do after seeing this VIDEO SERIES?

MULTI-PLATFORM DISTRIBUTION AND LAUNCH

What are your goals and expectations for your video series?

What channels would you like to put the content out on?

(ex: Youtube, fb, insta, linked In, website, etc...)

FEEDBACK-DRIVEN CONTENT PRODUCTION

How are you currently tracking and analyzing your online engagement?

(ie. website and socials)