BAM Questionnaire

(Brand Story Video)

Name

First Name

Last Name

BRAND ANALYSIS AND MESSAGING CLARITY

Tell us a little bit more about you. What's your background? How does that relate to your business, brand, or non-profit?

What are some of your personal passions? And, how do those passions tie into your business and where you're at today?

How and Why did you start your company?

How would you describe your brand and your service in 1-3 sentences?

What are your company's Mission & Vision statements?

What are your company's core values? What does your company believe in?

If you could describe your business in 3-5 words, what would they be?

Think about these as the brand personality. If your brand was a person, How would this person be described?

Do you have a Branding guide and logos? Please share those with us.

Are there any reference videos or styles you admire or want to avoid?

Please, insert links below

Music: Are there any reference songs inline with your brand/vibe?

Please, insert names or links below

How do you want others to see your brand?

What's the most common misconception about your company?

Or misconceptions that you want to avoid?

How did you come up with your company's name? How does that relate to your brand?

Is there anything else that you'd like to add about your life or your business that you feel might be pertinent to the Brand Story Video?

CONTENT CREATION WITH STRATEGIC DIRECTION

Who is your ideal customer/client/patient?

What are the top 3-5 most common questions that people ask you?

What are the main areas of your business that you'd like to emphasize?

Please, list below.

What are the long term goals for your business?

(5 yr? 10yr?)

How do most of your clients find out about you currently?

MULTI-PLATFORM DISTRIBUTION AND LAUNCH

What are your goals and expectations for your Brand Story video?

What channels would you like to put the content out on?

(ex: fb, insta, linked In, website, etc...)

FEEDBACK-DRIVEN CONTENT PRODUCTION

How are you currently tracking and analyzing your online engagement?