BAM Questionnaire

(Social Media)

Name

First Name

Last Name

BRAND ANALYSIS AND MESSAGING CLARITY

Tell us a little bit more about you. What's your background? How and Why did you start your company?

How would you describe your brand and your service in 1-3 sentences?

Take a few minutes to write-down as many words as you can to describe your business.

Think about these as the brand personality. If your brand was a person, How would this person be described?

Choose the top 3-5 words you would pick to describe your brand.

What does your company value? what does your company believe in?

Write-down as many words as you can that describe your company's values?

Choose the top 3-5 words you would pick to describe your company's values.

Are there any reference videos or styles you admire?

Please, insert links below

Are there any reference videos or styles you want to avoid?

Please, insert links below

Music: Are there any reference songs inline with your brand/vibe?

Please, insert names or links below

Music: Are there any reference songs you want to avoid?

Please, insert names or links below

How do you want others to see your brand?

What's the most common misconception about your company?

Or misconceptions that you want to avoid?

How did you come up with your company's name? How does that relate to your brand?

Please let us know anything else about your brand, business, or non-profit that is important to you and your message.

CONTENT CREATION WITH STRATEGIC DIRECTION

Who is your ideal customer/client/patient?

What are the top 3-5 most common questions that people ask you?

What are the main areas of your business that you'd like to emphasize?

Please, list below.

What are the long term goals for your business?

(5 yr? 10yr?)

MULTI-PLATFORM DISTRIBUTION AND LAUNCH

What are your goals and expectations for your social media?

What channels would you like to put the content out on?

(ex: fb, insta, linked In, website, etc...)

What will your client's organic content journey look like?

(Where would you like to direct people who see your content on socials? How would you like them to engage with you?)

Call To Action (CTA): What are 2-3 CTA's that you'd like to call your audience to do?

FEEDBACK-DRIVEN CONTENT PRODUCTION

Are you currently running any ads? If so, Where? And If so, what type of ads are they?

What type of results have you seen from those ads?

What type of results would you like to be seeing?